Social Media Marketing

What is Social Media Marketing?

Social media marketing is an addition to personal, small business, corporate, and non-profit organizations’ integrated marketing communications plans. Integrated marketing communications is a multifaceted, orchestrated marketing and advertising practice organizations follow to connect with their target markets. Integrated marketing communications coordinates promotional elements: advertising, personal selling, public relations, publicity, direct marketing and sales promotion. Increasingly, viral marketing campaigns are also grouped into integrated marketing communications.
Source: Wikipedia

The key advantages of Social Media Marketing are:

• Customer engagement
• Direct customer communications
• Speed of feedback/results
• Learning customer preferences
• Low cost
• Brand building
• Market research
• Credibility of the “crowd”
• Reach
• Great lead generation source
• Customer service