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Benefits of Owning a Website
Reach a wider audience:
The first and perhaps most obvious advantage of a business website is the potential for reaching a wider audience. The internet is used by literally millions of people, all of them are looking for something and some of them might be looking for you! Building a website for your business will mean you could potentially reach these otherwise unreachable customers. Your business might be local, but you might have the potential to sell your products or services to a wider market, whether it be people in the next town, the nation as a whole or even the international market. Data shows that internet shopping is still on the rise, so taking your business online will potentially allow you to take advantage of the growth and expand your business. Even if you have no intention of using a business website to sell, you still might want to let customers know about your business. People commonly research businesses online before actually visiting the business location. So having a well designed website will help encourage them to come and visit you or be able to find your business in the first place.
Easier access to business information:
An advantage of having a website is your business information and details about your products and services can be accessed by anyone, no matter where they are on the planet or what time of day it is. The internet is online 24 hours a day, 7 days a week. So even if your business isn’t open your website will be!
If you have a contact form or another way for people to be able to contact you – even if it is as simple as your e-mail address on your website, then people can potentially get in contact with you, whether you’re in front of a computer or not.
With a website, customers can easily access information about your business. They can see what products or services you sell, your prices, your location and much more. Whatever you decide to tell them, they can find it with a few clicks of a mouse.
Publicity and advertising:
If your business is good, people will link to it, people will talk about it and they will share their thoughts. Recognition of your business and your brand will grow.
With a website and the current use of social media and marketing, it is quite possible for any good business to go “viral”. Word spreads like wildfire across the internet and even the smallest business can get worldwide recognition without any effort on their own part.
Securing your brand online:
Having a website for your business is not just an advantage; it’s an essential way to protect your business brand online. Stake your business claim on the internet or someone else could! There is a risk that if you don’t have a business website and secure a domain name relevant to your business then someone else can do it before you do.